Demographics and Psychographics
Demographics and Psychographics 1) Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home(city/village/countryside) 2) Because they need to know more about their audience than their age, gender or where they live. 3) The Aspirers, The Explorer, The Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned 4) The Aspirer- They seek status The Explorer- They seek discovery ...