Demographics and Psychographics

 Demographics and Psychographics


1) Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home(city/village/countryside)

2) Because they need to know more about their audience than their age, gender or where they live.

3) The Aspirers, The Explorer, The Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned

4) The Aspirer- They seek status                                                                                                              The Explorer- They seek discovery                                                                                                              The Reformer- They seek enlightenment                                                                                                          The Mainstreamer- They seek security                                                                                                            The Succeeder- They seek control                                                                                                                The Struggler- They seek escape                                                                                                              The Resigned- They seek to survive

5)I think I belong to The Aspirer group because I personally like to buy myself nice things and I get easily influenced by what my favourite celebrities do or have. I also think I belong to The Mainstreamer because I don't like taking risks because I don't like facing any consequences.


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