Sofia's GCSE Media Blog

 Newspapers: Daily Mirror- Language and Representations. Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:The title block of the newspaper Pug:Something to catch reader's eye Splash Head:The lead story Slogan: Sums up ethos of newspaper Dateline: Date the newspaper was published  Byline: Gives the name of the writer Standfirst: Introductory paragraphy usually in bold. 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The Post Office Scandal and how Post Office owners had to pay back thousands of £s. 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? Eddie the Eagle Olympic Story. 4) Why is the choice of news stories, content and page design on the  Mirror  CSP front page typical of a  tabloid...

 Newspapers:Daily Mirror-Audience and Industries Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? Because it provides entertainment to the audience. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Surveillance  – The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal.  Diversion/Entertainment  – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of o...

 1. Introduction to Newspapers 2. Newspapers: Daily Mirror- Language and Representations. 3. Newspapers:Daily Mirror-Audience and Industries

  Introdcution to Newspapers 1) What type of news can you typically find in a tabloid newspaper? blurs line between information and entertainment so may be centred more on gossip, celebrities or lifestyle issues. 2)  What type of news can you typically find in a broadsheet newspaper? information on topics like business, politics and international affairs. 3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? The Labour Party 4) If someone is right-wing, which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? Conservative. 5) Why has there been a decline in newspaper sales in the last 50 years? Because of social media. 6) Why is a free press important in a democracy like the UK? Because a democracy is when everyone has a say so it is important when journalists express their views.

  December Mock Exam: Learner Response 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. WWW: Able to give definitions and produce well developed answers for 8 and 12 markers. Next Steps: Consider the other side. How does this relate to freedom of speech/expression. 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non-diegetic sound: sound that the audience can hear but the characters cannot. 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. I could've mentioned power dynamics camera angles and closeness in Will and...

OSP: Rashford & Kardashian - Audience and Industry  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Kim Kardashian: Age: Teenagers and young adults Gender: Females Race: All races Marcus Rashford: Age: Teenagers and children Gender: Males Race: All races 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media to promote authentic social causes, providing a voice for others and interacting directly with fans 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  An Instagram engagement rate is a measure of how much audiences engage with posts.Rashford's engagement rate 6% and Kim's engagement rate is 0.33%. 4) Go to Marcus Rashford and Kim Kardashian's X or ...