Newspapers:Daily Mirror-Audience and Industries

 Newspapers:Daily Mirror-Audience and Industries

Audience

1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

Because it provides entertainment to the audience.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Surveillance – The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal. 

Diversion/Entertainment – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of others, reading the cartoons or completing crosswords.  We want to be entertained. 

Personal Identity – The newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values.

Becoming an active participant – Increasingly newspapers, especially online editions, encourage audiences to get involved through comments and social media. This contributes to a sense of personal identity for audiences.

4) Why are print newspapers generally read by older audiences?

They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

They include alot of celebrity gossip and many images

Industries

1) What company owns the Daily Mirror and why are they struggling? 

The Daily Mirror is owned by Reach.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Their editor was Alisson Phillips and the Partygate Scandal was when the Conservative Party broke public health restriction during the pandemic.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror used to sell over 3 million copies in the 1990s but now they sell around 200,000 copies.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

They have created a website and social media accounts.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Immediacy: Not recently but has resurfaced
• Familiarity: Yes since the Royal Mail is the biggest mail service in the UK
• Amplitude: Yes because it affected many people's lives.
• Frequency: No, it has only happened once
• Unambiguity: Yes it is clear