Denotation and Connotation

 


Denotation:

There is a child in the picture, some text saying "Dig toilets, Not graves" in white and the water aid logo. 


Connotation:

The advert uses "Dig toilets, Not graves" to show the fact that they are people dying for consuming dirty water. The connotation of the colour blue not only represents the clean water the civilians are in need of  but also the sadness of the lives people have lost while surviving of unsanitary water. The other colours used in the pictures are quite dull and boring.



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