Summer Project 2025

 Summer Project 2025

1) Research: Music videos

Watch the following music videos and analyse an aspect of media language for each one:

Music video 1: Marshmello x YUNGBLUD x blackbear - Tongue Tied

How is narrative used in this music video to engage the audience?

Its a story about escaping a strict, controlling world to keep the audience interested. It shows themes like fighting for freedom and standing up for yourself, which match the song’s message. The clear storyline and powerful images make it more emotional and exciting to watch.

Music video 2: Years & Years - I Wish I Knew

How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene.

Its used to show emotion and create a dreamlike feel. The video uses close-ups to show the main character’s feelings and wide shots to make him seem alone. Bright, colourful lighting and bold costumes add to the fantasy style.

Music video 3: Foals - Hummer

How is editing used in this music video to engage the audience?

Fast editing is used to match the wild energy of the music. Quick cuts, jump cuts, and flashing visuals keep the audience engaged and create a chaotic, surreal feel.

Music video 4: XS - Rina Sawayama

Camerawork in the music video is used to grab the viewer’s interest. The video is full of vibrant, futuristic visuals with Rina and her dancers showcasing extravagant outfits and choreography. It features scenes with luxury products and critiques the obsession with material goods.

2) Music video planning 

Plan out the basic details for your music video. What song do you plan to use? Will your video be performance or narrative based (or both)? Complete the following on your blog:

Artist and song you have chosen: Run - BTS

Plan for music video (narrative/performance etc.): narrative 

Link to brief (one small step to improving your community): 

Actors/performers you plan to use: Seerat, Amalia and Sukhmandeep

Locations: All around London

Costume/make-up/props required: Casual clothing, hair and makeup.

3) Statement of Intent

My media coursework aims to explore the intersection of youth, love and the struggles that come with growing up. The lyrics convey a sense of urgency and a desire to escape from the pressures of life while also embracing the moments of joy and connection with others. I intend to investigate how storytelling techniques can help the audience to feel more confident about themselves.

I will analyse existing media texts to understand the conventions and techniques used within music videos. This research will inform my own creative work, allowing me to experiment with editing and filmmaking to effectively communicate my chosen message.

Ultimately, my goal is to produce a media piece that provides a unique perspective on the subject. I hope to develop filmmaking and design and gain a deeper understanding of the power of media in shaping our world.






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