Music Video: BLACKPINK - How You Like That

 Music Video: BLACKPINK - How You Like That


Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They are known as BLINKS and they are mainly teenage girls and young women.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion: dancing
Personal relationship: interacting through social media
Personal identity: dying hair like band member
Surveillance: western audiences gaining knowledge about Korean culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Solo scenes for each member, wide shot of dancing and dance break.

4) How was the How You Like That music video marketed and promoted to the audience?

Series of teasers of the music video and poster ( focus photos of individual members.)

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
 

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