Sofia's GCSE Media Blog

  Music Video: Artic Monkeys- I Bet You Look Good On The Dancefloor Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might inclued 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion. The song is upbeat and fast-paced. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

 Music Video: BLACKPINK - How You Like That Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as BLINKS and they are mainly teenage girls and young women. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: dancing Personal relationship: interacting through social media Personal identity: dying hair like band member Surveillance: western audiences gaining knowledge about Korean culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  Solo scenes for each member, wide shot of dancing and dance break. 4) How was the How You Like That music video marketed and promoted to the audience? Series of teasers of the music video and poster ( focus photos of individual members.) 5) Why is K-pop a global phenomenon and what has helped it to become so popular...