Magazines: Tatler CSP

 Magazines: Tatler CSP


Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

She introduces the magazine as if it is a luxurious brand and that every rich person likes to read Tatler magazines. She also gives the magazine a high status.


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age-41 years old, gender-female,ABC1-83%, HHI-£261,272,London/SE-70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers spend £843 million on average and they value fashion, they are into materialistic and superficial things.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Travel guide, wedding guide, beauty and cosmetic surgery guide, spa guide, watches and jewellery guide and school guide. It suggests that the audience like to spend money on things like travel , beauty etc. 


Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?


2) How do the cover lines appeal to the Tatler target audience?

3) What are the connotations of the Tatler colour scheme on this particular front cover?

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)


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