Represent NHS advert

Represent NHS advert


1) What is an advertising campaign?

A series of advertisements that share a singular theme, message or idea.

2) What is the objective of the NHS Represent campaign? 

To get more people from the Black and Asian communities to donate blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

They want people from the Black and Asian communities to donate blood.

4) Why is the advert called 'Represent'? 

It represents Black and Asian communities.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers have chose celebrities who are either Black or Asian to spread awareness. The celebrities shown in the advert are: professional boxer Nicola Adams,TV presenter Ade Adepitan and CEO of MOBO Kanya King.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
To show that there isn't any people from the Black and Asian communities donating blood.

7) How does the advert match the key conventions of a typical urban music video?

Rap and grime music

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
 The rapper is a female, Ade Adepitan is in a wheelchair and former member of parliament Chuka Umunna is a male.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
They don't include other ethnicity.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

They seem happy 

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