Audience: effects theory

 Audience : effects theory



1) Passive audience: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Active audience: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Hypodermic needle theory: This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Squid Game
    Information: It tells the audience about how the games started and about the characters backstories.
    Personal identity: People can relate if they struggle with financial problems like debt, gambling,                  unemployment or family issues.
    Entertainment:It's a well made show that is a criticism of capitalism and how it affects society and how we treat others as not equals but instead obstacles towards our goals towards success under capitalism.
    Relationships: Many fans are looking forward to season 2 of Squid Game to see where the main character ends up after winning the previous games.

5) In The Clip of Blue Planet, David Attenborough uses 4 significant elements which offers the audience pleasures or gratification. This is as, first of all  it showed in the entertainment/diversion part of the clip, it was quite relaxing as its realistically portrayed the beautiful wildlife. As well as, the high level use of technology and camera movement really brings out of your daily lives and just escape from the actual reality. In the personal side of Identity surrounding the blue planet clip it showed the audience a lot of favourite interest in which this is animals 

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