Sofia's GCSE Media Blog

Film Industry: Marketing - Marvel Cinematic Universe 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 Marvel Cinematic Universe films. 2) How much money have the MCU films made in total according to this article? $18.2 billion. 3) Why did Marvel create the Avengers films? As a response to the growing popularity of superhero teams in comics. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures bought it for $7 billion and after Marvel sold Spider-Man to Sony Marvel eventually founded its own studio, developing MCU. In 2016, Sony and Marvel entered an agreement to include Spider-Man in the MCU. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios owns the rights to the Fantastic Four and the X-Men and Deadpool after Disney acquired 21st century fox. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streamin...

  Industries: Ownership and Control 1) A large company that owns multiple smaller companies. 2)A smaller company that is owned by a large company. 3)Lower costs and more profit. 4)Allows the company to gain market share and market power. 5)Disney, Pixar, Star Wars. 6)It allows the audience to interact with content through multiple platforms. 7)Instagram was becoming a threat to Facebook. 8)Rupert Murdoch. 9) National Geographic, ABC News, ESPN, Marvel Entertainment, Pixar, 21st Century Fox, Disney Comics, Disney Music Group, FX, Hulu. 10)It allowed Marvel Studios a greater degree of creative freedom and control over the Marvel Universe on film and TV.

  Audience : effects theory 1) Passive audience:  This is the view that audiences   passively  take in information from the media and that these messages have the same effect on everyone. 2) Active audience:  This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Hypodermic needle theory:  This is the suggestion that audiences are always   passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Squid Game     Information:  It tells the audience about how the games started and about the characters backstories.     Personal identity:  People can relate if they struggle with financial problems like debt, gambling,                  unemployment or family issues...

 Reception theory  1) This is when the producer picks and chooses how they want their audience to view the media text. 2) When the viewer completely rejects the intended message and instead proposes a new resistant reading. 3) The Harry Brown trailer positions the audience to responding the teenagers as violent and aggressive. 4) They might refuse to view themselves as violent.

  Media assessment 1:Learner response WWW:  "This a solid first assessment with plenty of potential. Now we need to work on exam technique to open up the top levels" EBI: "Focus on the higher mark questions (Q3 and Q6). Longer, more detailed answers will help. Annotate the unseen text to give you plenty to write. Q1) 1 mark Q2) 1 mark  Q3) 4 marks Q4) 2 marks Q5) 2 marks Q6) 3 marks I think one of my strongest questions was Q4 because I got full marks and I explained my point really well.  One of my weaker questions was Q5 because I received quite a low mark and I could've wrote a bit more information to achieve more marks. In the Heat advert, Beyoncé's red dress has a connotation that she is powerful. Beyoncé's dress is also quite revealing so the attractive appearance to it. The quote "Catch the Fever" has an effect on the about the concept of the advertisement. I think that this is made to build a deeper character. The colour red can also represe...