Sofia's GCSE Media Blog

  Introdcution to Newspapers 1) What type of news can you typically find in a tabloid newspaper? blurs line between information and entertainment so may be centred more on gossip, celebrities or lifestyle issues. 2)  What type of news can you typically find in a broadsheet newspaper? information on topics like business, politics and international affairs. 3) If someone is left-wing, which political party in the UK are they most likely to support? Which newspapers would they be likely to read? The Labour Party 4) If someone is right-wing, which political party in the UK are they most likely to support? Which newspaper would they be most likely to read? Conservative. 5) Why has there been a decline in newspaper sales in the last 50 years? Because of social media. 6) Why is a free press important in a democracy like the UK? Because a democracy is when everyone has a say so it is important when journalists express their views.

  December Mock Exam: Learner Response 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. WWW: Able to give definitions and produce well developed answers for 8 and 12 markers. Next Steps: Consider the other side. How does this relate to freedom of speech/expression. 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non-diegetic sound: sound that the audience can hear but the characters cannot. 3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. I could've mentioned power dynamics camera angles and closeness in Will and...

OSP: Rashford & Kardashian - Audience and Industry  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Kim Kardashian: Age: Teenagers and young adults Gender: Females Race: All races Marcus Rashford: Age: Teenagers and children Gender: Males Race: All races 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media to promote authentic social causes, providing a voice for others and interacting directly with fans 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  An Instagram engagement rate is a measure of how much audiences engage with posts.Rashford's engagement rate 6% and Kim's engagement rate is 0.33%. 4) Go to Marcus Rashford and Kim Kardashian's X or ...

 Real Statement of Intent The title of my music video is called "Headphones on, Books closed". My music video will explore the fact that fans can find music as comforting but also as a distraction from important things like work and studying. The lyrics acknowledge how fans procrastinate their studies and continue to watch their favourite singers.The song I am using is in perspective of the singers, using the song as a playful warning to tell their fans to prioritize more important things. The lyrics, "Stop, now and study for your test" and "Your parents and boss hate me" shows how both artists and family feel about how people are slacking off. The storyline consists of a GCSE student who is falling behind on schoolwork and is constantly being told off by her family.The song I will be using is "Pied Piper" by BTS. The intended audience for this music video is younger girl around the age 15-16. It could also be targeted to 17–18-year-olds since t...

 OSP: Introduction to influencers 1) What years did YouTube, Twitter and Instagram launch? Instagram launched in 2010 and YouTube launched in 2005. 2) What is the definition of an influencer? An person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram and she owns a multi-billion brand Skims (shapewear, loungewear and now beauty) 4) How big is the influencer industry according to the article? The marketing industry was worth $8 billion a year  5) What are the problems associated with being an influencer? Problems associated include: many hours spent behind the scenes in photo shoots and editing; demanding clients; negotiating payment with businesses in the overcrowded market....

OSP: Rashford & Kardashian - Language and Representation  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford- Profile Picture, cenral image Kim Kardashian- Link to her business, profile picture 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Showing the charity work he has done, books he has written and his football career. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  Wearing her SKIMS shapewear, wearing her SKKN makeup and selling her own clothing. 4) How does Marcus Rashford's online presence use the narrative of his ch...