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OSP: Introduction to influencers

 OSP: Introduction to influencers 1) What years did YouTube, Twitter and Instagram launch? Instagram launched in 2010 and YouTube launched in 2005. 2) What is the definition of an influencer? An person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram and she owns a multi-billion brand Skims (shapewear, loungewear and now beauty) 4) How big is the influencer industry according to the article? The marketing industry was worth $8 billion a year  5) What are the problems associated with being an influencer? Problems associated include: many hours spent behind the scenes in photo shoots and editing; demanding clients; negotiating payment with businesses in the overcrowded market....
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OSP: Rashford & Kardashian - Language and Representation

OSP: Rashford & Kardashian - Language and Representation  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford- Profile Picture, cenral image Kim Kardashian- Link to her business, profile picture 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Showing the charity work he has done, books he has written and his football career. 3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / posts / images from her brand websites or social media.  Wearing her SKIMS shapewear, wearing her SKKN makeup and selling her own clothing. 4) How does Marcus Rashford's online presence use the narrative of his ch...
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Preliminary Exercise Feedback and Learner Response

Preliminary Exercise Feedback and Learner Response  1) WWW:  The overall positive and lively tone of the video clips matches the happy and energetic tone of the song. Given your choice of a non-English song, I believe that the inclusion of the lyrics at the bottom of the video is a good one for overall inclusivity. You’ve used a range of different camera shots and angles throughout which all add a different sense/feeling to the video as a whole. Next Steps:  Whilst incredibly positive, I’m not getting a clear message running throughout as asked for in the brief. Consider what your changes that you want to see are, and how these can be completed within a wider community, as this is the aim. I think you could do with a few more ‘stable’ shots that feel calmer and more collected to even out the more high-energy running shots. 2) I could also contain more camera shots and have more narrative codes included
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Accountability Check: Coursework Checklist

  Accountability Check: Coursework Checklist  Item Progress Statement of Intent (Max. 300 Words)                                Min. Two Filming Locations                                A Clear Narrative/Story                                Min. Two Characters (Including a Protagonist)                                Variety of Camera Shots, Angles and Movements                                Diegetic sound (which could include but is not restricted to dialogue, Foley sound and ambience /atmosphere).                         ...
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End of Year 1 exam: Learner response

 End of Year 1 exam: Learner response 1.WWW: A solid assessment with the potential to go higher. EBI: Question focus, Evidence from CSPs - revise them make detailed reference to them. 2. CLAMPS to remember mise-en-scene
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Radio: Launch of BBC Radio 1 CSP

Radio  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio Home was replaced by Radio 4. BBC Radio Light was replaced by Radio 2. BBC Radio Third was replaced by Radio 3 These new stations were introduced as the old stations didn't appeal to a younger audience - they weren't seen as cool and were too formal. 3) What was pirate radio and why was it popular? Pirate radio stations were offshore radio stations, meaning that British radio restrictions did not apply to them. This meant they were able to avoid 'Needle Time', where stations could only play five hours of...
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Coursework: Preliminary Exercise 2025 - Music Videos

 Coursework: Preliminary Exercise 2025 - Music Videos Preliminary exercise tasks:  Music Video Task:  Create  a  a 30-40 second music video - similar to your coursework. The video needs to be appropriate to the brief we have been given in terms of content and target audience.  Length:  approximately 30-40 seconds. Equipment:  Smart phone or a school camcorder (limited numbers available).  Note:  you may need to bring in the cable to capture the videos from your phone or use data to upload to Google Drive / iCloud. Groups:  None. You  MUST  work individually. However, other people can act in your scene or operate equipment (e.g. camera, sound) as long as they are directed by the candidate submitting the work. You may want to get into groups of two or three to help each other complete this task. What your music video needs to include Content:   - At least two filming locations. - Some identifiable narrative content. - A...
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