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Advertising assessment: Learner response

 Advertising assessment: Learner response 1.www:Excellent understanding of representations in the NHS MOBO advert. EBI:How does Galaxy 'Chauffeur' use genre to communicate key messages?(What is the key message of the advert) 2.Q1)1 mark  Q2)9 marks                                                             Q3)5 marks Q4)2 marks 3.Excellent knowledge and understanding, specialist terminology and consistent effective explanation. 4.Its subverts by representing black and asian people in positive values and it reinforces by using an urban music video shot on the roof car park. 5.Excellent analysis of the product, specific terminology and use of theoretical framework

Magazines: Tatler CSP

  Magazines: Tatler CSP Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? She introduces the magazine as if it is a luxurious brand and that every rich person likes to read Tatler magazines. She also gives the magazine a high status. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Age-41 years old, gender-female,ABC1-83%, HHI-£261,272,London/SE-70% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers spend £843 million on average and they value fashion, they are into materialistic and superficial things. 4) Go to  page 10 . What are the special editio...

Represent NHS advert

Represent NHS advert 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent camp aign?  To get more people from the Black and Asian communities to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people from the Black and Asian communities to donate blood. 4) Why is the advert called 'Represent'?  It represents Black and Asian communities. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chose celebrities who are either Black or Asian to spread awareness. The celebrities shown in the advert are: professional boxer Nicola Adams,TV presenter Ade Adepitan and CEO of MOBO Kanya King. 6) What are the connotations of t...

Introduction to Media - index so far

1 ) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and lear ner response

Film Industry: Black Widow

Film Industry: Black Widow   1) List the companies involved in the creation of Black Widow.  Marvel Studios 2) What is conglomerate ownership and how does it link to Black Widow?   Most major media companies are conglomerates that own a range of smaller companies (called subsidiaries). An example of this is Disney owning Marvel. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? References a few shots from avengers: age of Ultron.  made with a large budget, big stars and often involves a franchise.   4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. Social Media, Star Power and Teaser Trailers. They were effective because Scarlett Johansson (the star actor) attracted the audience.  5) What was the production budget for Black Wido...

Film Industry: Marketing - Marvel Cinematic Universe

Film Industry: Marketing - Marvel Cinematic Universe 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 Marvel Cinematic Universe films. 2) How much money have the MCU films made in total according to this article? $18.2 billion. 3) Why did Marvel create the Avengers films? As a response to the growing popularity of superhero teams in comics. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures bought it for $7 billion and after Marvel sold Spider-Man to Sony Marvel eventually founded its own studio, developing MCU. In 2016, Sony and Marvel entered an agreement to include Spider-Man in the MCU. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel Studios owns the rights to the Fantastic Four and the X-Men and Deadpool after Disney acquired 21st century fox. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streamin...

Industries: Ownership and Control

  Industries: Ownership and Control 1) A large company that owns multiple smaller companies. 2)A smaller company that is owned by a large company. 3)Lower costs and more profit. 4)Allows the company to gain market share and market power. 5)Disney, Pixar, Star Wars. 6)It allows the audience to interact with content through multiple platforms. 7)Instagram was becoming a threat to Facebook. 8)Rupert Murdoch. 9) National Geographic, ABC News, ESPN, Marvel Entertainment, Pixar, 21st Century Fox, Disney Comics, Disney Music Group, FX, Hulu. 10)It allowed Marvel Studios a greater degree of creative freedom and control over the Marvel Universe on film and TV.