Sofia's GCSE Media Blog

  Magazines and Music Video assessment: Learner Response 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: A solid assessment with the potential to go higher. EBI: Question focus, Evidence from CSPs- revise them and make detailed reference to them. 2) Read  the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1: 2 marks Q2: 3 marks Q3: 2 marks Q4: 3 marks Q5: 2 marks 3)  Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write  three  connotations of the design and layout of Tatler. -The denotation of one central image directly addressing the audience enables the audience to see the aspirational Tatler reader – an upmarket, sophisticated woman. -The choice of white and black font/typography against the natural setting connotes that the magazine is both fresh and...

  Music Video: Artic Monkeys- I Bet You Look Good On The Dancefloor Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. The audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might inclued 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion. The song is upbeat and fast-paced. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

 Music Video: BLACKPINK - How You Like That Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as BLINKS and they are mainly teenage girls and young women. 2) What audience pleasures are offered by the music video for How You Like That? Diversion: dancing Personal relationship: interacting through social media Personal identity: dying hair like band member Surveillance: western audiences gaining knowledge about Korean culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  Solo scenes for each member, wide shot of dancing and dance break. 4) How was the How You Like That music video marketed and promoted to the audience? Series of teasers of the music video and poster ( focus photos of individual members.) 5) Why is K-pop a global phenomenon and what has helped it to become so popular...

 Advertising assessment: Learner response 1.www:Excellent understanding of representations in the NHS MOBO advert. EBI:How does Galaxy 'Chauffeur' use genre to communicate key messages?(What is the key message of the advert) 2.Q1)1 mark  Q2)9 marks                                                             Q3)5 marks Q4)2 marks 3.Excellent knowledge and understanding, specialist terminology and consistent effective explanation. 4.Its subverts by representing black and asian people in positive values and it reinforces by using an urban music video shot on the roof car park. 5.Excellent analysis of the product, specific terminology and use of theoretical framework

  Magazines: Tatler CSP Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? She introduces the magazine as if it is a luxurious brand and that every rich person likes to read Tatler magazines. She also gives the magazine a high status. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Age-41 years old, gender-female,ABC1-83%, HHI-£261,272,London/SE-70% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers spend £843 million on average and they value fashion, they are into materialistic and superficial things. 4) Go to  page 10 . What are the special editio...

Represent NHS advert 1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent camp aign?  To get more people from the Black and Asian communities to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people from the Black and Asian communities to donate blood. 4) Why is the advert called 'Represent'?  It represents Black and Asian communities. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chose celebrities who are either Black or Asian to spread awareness. The celebrities shown in the advert are: professional boxer Nicola Adams,TV presenter Ade Adepitan and CEO of MOBO Kanya King. 6) What are the connotations of t...